Cura captures what matters to each guest before they arrive — and surfaces it in real time so your team can deliver hospitality that feels genuinely personal, every stay.
Most luxury hotels still rely on paper arrival cards, front desk questions, or memory. The data that could make a stay exceptional is either never collected, or collected too late. Cura closes that gap — quietly, automatically, before check-in.
of luxury travelers say personalization determines their decision to return to a property.
higher lifetime value from guests who feel genuinely recognized on arrival.
lead time is all Cura needs. Responses arrive before your team begins room preparation.
new systems for your staff to learn. Cura fits into what you already use.
A beautiful, hotel-branded preference form is sent to each guest automatically — triggered by booking confirmation or a pre-arrival window you define. It takes guests under two minutes to complete.
Pillow preferences. Dietary needs. Room temperature. A bottle of rosé waiting on arrival. Guests share what matters most — in their own words, at their own pace, on their own device.
Responses sync instantly to your Airtable dashboard. Housekeeping, concierge, and F&B see exactly what each arriving guest needs — organized by room, arrival time, or department. No manual entry.
Fully branded Typeform experiences that carry your property's visual identity. Guests interact with your hotel, not a vendor — from the subject line to the final confirmation.
Live Airtable views for every department. Filter by arrival date, room number, or preference category. Flag special requests before the first key card is programmed.
Connect Cura to your PMS, CRM, or team communication tools in minutes. Trigger room setup tasks, amenity orders, or concierge alerts based on guest responses — automatically.
Aggregate data shows which amenities matter most to your guest base, repeat visitor patterns, and where meaningful upsell opportunities exist — not generic ones.
Guest data lives in your Airtable environment. Cura is the conduit, not the custodian. GDPR-considered from day one, with consent-forward form design built in.
No IT project. No PMS negotiation. We configure your forms, connect your dashboard, and walk your team through it. Most properties are live in three to five days.
Cura starts with preference capture — and that's valuable on day one. But every response a guest submits is a demand signal. We're building the foundation so that data doesn't just inform your team — eventually it drives your inventory.
Guest preferences captured pre-arrival and surfaced to every department in real time. Your team knows what each guest wants before they cross the lobby threshold.
Aggregate preference data from all incoming guests surfaces as weekly demand forecasts. Your F&B manager sees exactly what to stock before placing orders — driven by real guest intent, not historical averages.
Direct API integration with F&B inventory management systems. Guest preference data triggers automatic reorder suggestions. The loop closes — guest intent flows directly into your supply chain.
Properties who join Phase 1 help define how Phase 2 and 3 work for their specific operation. Early partners get priority integration and locked-in pricing.
"The moment a guest feels genuinely known — not just welcomed — is when loyalty is made. Cura makes that moment possible every single arrival."Director of Guest Experience · Boutique Resort Partner
A 20-minute walkthrough, your property's context, and we'll show you exactly how Cura works — live, not slides.